For me, all projects begin with questions and
research. Specifically when given the task to
design something for a CBD product, a lot of
market research was required. Who sold it, who
bought it, why was it being consumed? As the ties
to CBD can also be controversial, law was
looked over. All of this was placed into
presentation slides, then converted into a single
information page for the “tcb” process book.
The next step begins with ideation. This part
is similar to the end result for research, but
instead the information comes from you or
your collective team work. In the case of Stinger,
multitude was the thought in mind: to draft
different starting directions and see which
seemed the most inspiring, but still true to
the “bumblee bee” vibe.
Early poster drafts
3. communication & critique
Each step has its own importance in the process,
but in my experience, feedback is one of the most
vital to staying on track with the end goal. During
the long hours while building and testing the
“Perspective” exhibition, my team went through
many versions of each detail. The original test model
looked much different than the final end result, in a
much improved state, all due to critique and feedback
from our peers, instructor, and each other.
4. revise, revise, revise
The last step isn’t really the last step
process, as revising often is a culmination of
feedback, drafting, and revision. During my
storyboard work with Dragon’s Layer’s motion
graphic, the look had changed through each phase
of revising, as I was confronted with advice, challenges,
or personal inspiration. At one point I decided to
scrap one of my final drafts and start over, as I felt
revising what I had at the time was not enough. My
peers agreed, and the final product looks much
cleaner as a result.
tcb:the chill box
The project was to design a POP kiosk and brand to match the product theme of CBD. The main product became a subscriptionservice box that allows a user to choose howthey would like to consume their CBD, as well as dosage. There are preset packages as analternative to the custom made option, if individuals are unsure which items to pick for the first time. Life is chaotic, and “tcb” provides the space for your me time. The symbol, itself, does not have any
texture. This is to reaffirm the idea of “open space” and “self-care time”.
a typography poster
“Stinger” was a typography seriesinspired by the humble bumblebee.Hand drawn and later digitized, theinitial goal was to create a poster—alongside a display booklet explainingthe process, as well as matchingmarketing mug and shirt. The emphasiswas creating related objects fromthe existing created type.
the BFA experience
Perspective was a group exhibition designedto showcase the BFA Graphic Design programat SJSU. Each segment allowed those interactingto see different topics that are explored during theBFA journey. As with many group projects, many itemswere a team work but each of us were responsible toforesee and design an interactive typography wallwith a unique display orientation.
dragon’s layera Dragon’s Lair inspired motion graphic
Dragon’s Lair is a game from the 80’s and is knownto be dreadfully difficult. Something I definitelywant to emphasize is the repetition portion, asyou tend to die a lot, but learn as you progress.Much of the populatiry stemed from Don Bluth‘sanimations, and there was much emphises in theworld building aspect. Because of this I wantedto focus on environmental interactions as a nodto the theme design and puzzles you encounterwhile playing the game.
If you didn’t know, I’m a graphic designer, and I love what I do. I create exhibitions, motion graphics, posters, 3D models, scale models, brand identities, packaging, books, and images. Ideation and creation is my bread and butter.Being a designer allows me to share and collaborate with others. While being influenced by many professionals, I try to take a lot of inspiration from life’s oddities. In any project, I always start by asking questions
—whether of myself or of a client.
What is the priority? What is the take away? Why is this important to you? To others? Being on the same page and understanding the story is the most important step. I believe communication is key in any relationship, and design is no different.